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Ludacris Bio
Ludacris rode the early-2000s Dirty South explosion to widespread popularity, as his songs enjoyed an enormous embrace, mainly by urban media outlets but also MTV and pop radio. The Atlanta-based rapper (born Christopher Bridges) went from local sensation to household name after Def Jam signed him to its Def Jam South subsidiary in 2000.
Before he became the Dirty South's most popular rapper, Ludacris was a On Air Personality at an Atlanta radio station. He used the opportunity to hone his craft on the mic, learn about the industry, and make a name for himself throughout the Atlanta area, which had become the South's rap mecca starting in the mid-'90s. Eventually, he began aspiring toward a career as a rapper rather than as a radio jock, and after working with Timbaland -- appearing on the producer's Tim's Bio album (the original version of "Fat Rabbit") in 1998 -- Ludacris began taking his rap career seriously. He recorded an album, Incognegro (2000), and released it on his independently released Disturbing tha Peace label. Ludacris primarily worked with producer Shondrae for the album, though also with Organized Noize to a lesser extent. Incognegro sold impressively in Atlanta, where Ludacris was well known for his radio work.
In true entrepreneurial spirit, he has expanded his enterprise to include real estate holdings, aviation, publishing, and the highly anticipated clothing line CP Time. In October 2005, Ludacris became the first Hip-Hop artist to ring the opening bell on Wall Street. Currently, Ludacris hosts an exclusive weekly XM Satellite Radio show.
At the heart of Ludacris' values is his commitment to the community. The Ludacris Foundation is a non-profit Atlanta-based organization that serves as Ludacris' vision to use music and the arts to connect with urban youth. Ludacris and The Ludacris Foundation have received numerous awards and accolades, such as a Community Service Award for the city of Atlanta and most recently, the 2007 Spirit of Youth Award from the National Runaway Switchboard (NRS). Since its establishment, the foundation has provided over 30 grassroots non-profit organizations with grants and has positively impacted millions of lives with their generosity.
Thus far, Ludacris has a lifetime of achievements. His musical genius has helped him create a lucrative musical empire. He is a successful businessman, an established actor, rap culture icon and a role model. From his southern roots to the bright lights of southern California to the boardroom, Chris "Ludacris" Bridges has only just begun. |
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Sway Bio
An icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem and Notorious B.I.G. their very first radio airplay on his local show in the mid-'90s to providing television viewers with their first good look at J. Lo's pink engagement ring from Ben Affleck in an exclusive MTV News interview, Sway has been there for some of music's biggest moments.
In 2004 Sway was a key correspondent for MTV's Choose or Lose campaign, which surpassed its goal of getting 20 million 18- to 30-year-olds to the polls, and played a vital role in informing young voters about the power they could have on election day. He interviewed Republican National Committee Chair Ed Gillespie on "Total Request Live" to introduce Reggie the Registration Rig, the Republican Party's mobile registration unit, and reported on the Hip-Hop Summit Action Network's conference to engage and inform young black voters. Sway also co-moderated a panel on "Hate Crimes and How to End College Racism" at the 95th NAACP Annual Convention in July 2004. While in Philadelphia for the convention, he took to the streets with hip-hop mogul Diddy to register young voters and tell them about upcomming election issues. |
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Fahiym Bio
Writer, editor, lecturer, motivational speaker and industry executive, Joshua “Fahiym” Ratcliffe is a passionate figure when it comes to revealing the complete and complex picture of rap music and the African-American experience. As a professional journalist for the past nine years, Fahiym has produced a number of articles and feature stories for publications and websites, including Vibe, XXL, Allhiphop.com, Russell Simmons' One World, AOLBlack Voices and Variety.
However, most people may recognize his name through his time at The Source Magazine, where he worked his way up the ladder from being a contributing writer in 2000, to becoming the magazine's Editor-in-Chief in 2005. In that time, he has written cover stories on rappers Lil Kim, Cam'ron and Ludacris, posed questions to Democratic presidential candidates at the 2004 Brown and Black Presidential Forum, lectured to students at Columbia University and the University of Wisconsin-Madison and has been an invited guest to numerous conferences and panel discussions dealing with our youth, the record industry and the future of mass media.
Fahiym ended his tenure at The Source in 2007, and was recently the music editor for Hearst Corporation’s lifestyle-gamer website, UGO.com (Underground Online). At present, Mr. Ratcliffe is serving as president for Hip-Hop Grub Spot Food Franchises, but he is still dedicated to his craft and unrelenting in his positions as it pertains to the viability, survival and progression of hip-hop culture and lifestyle. |
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